Quite often I get questions relating to the average iPhone user, such as “What’s the average age of an iPhone user”, “What’s the download ratio between paid and free apps”, and “How many applications does a user download by average per month?”
Admob’s recent Mobile Metrics Report answers these questions and much more. Below I have pasted in the five graphs I found the most interesting. In summary:
- Android is mostly used by men aged around 30 years. 80% of all Android users do not buy applications on a regular basis.
- iPhones are used equally by men and women in all ages. 50% of all iPhone users buy one or more applications each month.
- iPhone users are very happy with their devices. 91% of all iPhone users would recommend it to others.