Daily Archives: 2010/03/05

How To Market Your Mobile Application

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Smashing Magazine has posted a nice article with tips on how to best market your new mobile application:

  • Be Unique
  • Be Tweetable
  • Cater to Blogs
  • Control the Hype
  • The article concludes with a great example: “Being Awesome in a Saturated Market”.

The article is definitely worth a read if you are interested in mobile applications.

How To Market Your Mobile Application – Smashing Magazine

Windows Phone 7 will not run Windows Mobile applications

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Microsoft has just posted the following on their official blog:

To enable the fantastic user experiences you’ve seen in the Windows Phone 7 Series demos so far we’ve had to break from the past. To deliver what developers expect in the developer platform we’ve had to change how phone apps were written. One result of this is previous Windows mobile applications will not run on Windows Phone 7 Series.

Not only will Windows Phone 7 Series use new API’s. It will also use C# instead of C and C++ that is currently used on Windows Mobile Phones:

If you are a .NET developer today your skills and much of your code will move forward. If you are Silverlight or XNA developer today you’re gonna be really happy. New developers to the platform will find a cohesive, well designed API set with super productive tools.

So, there you have it. Windows Mobile is now officially a dead end. The implications for this are many:

  • For consumers. Applications you buy now will not be usable on your next phone.
    You will have to replace your entire application library when you switch from Windows Phone 6.5 to Windows Phone 7 Series.
  • For corporations. You will soon have to change your entire mobile infrastructure to move away from Windows Mobile.
    Do you trust Windows Phone 7 enough to switch in 2011, or will you like many others jump on the iPhone bandwagon?
  • For developers. Applications you develop now will not run on new phones that will be on the market in 6-9 months.
    What do you do now? Continue developing for Windows Mobile when your sales will be equal to zero in a year. Or begin to develop for Windows Phone 7 Series which will have zero users upon launch. Or move to another platform?

Skype Peer-to-peer client is now out for Symbian

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If you have a Symbian phone you can now download Skype for Symbian including free Skype calling over WiFi and 3G (assuming you have a mobile data subscription).

In Sweden you can buy flat-rate mobile data subscriptions for only 59 SEK per month (€6 per month) from Telenor. Add to that an “Unlimited World” subscription from Skype for €10 per month and you can now call almost any number in the world for just €14 per month! Not too bad!

Mac Developer Program Cost Drops from $499 to $99 per year

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If you want to develop applications for Mac OSX and want technical support, support video access and developer forum access you would previously have to purchase a Mac Developer Program that costed $499 per year for individuals ($3499 for corporations). With this you would also get exclusive access to pre-release software launched by Apple.

As of today Apple has dropped the price for both subscriptions to $99 per year. This is a great deal if you are planning to develop Mac OSX applications! It took me about five minutes to purchase my own subscription.