If you want to develop applications for Mac OSX and want technical support, support video access and developer forum access you would previously have to purchase a Mac Developer Program that costed $499 per year for individuals ($3499 for corporations). With this you would also get exclusive access to pre-release software launched by Apple.

As of today Apple has dropped the price for both subscriptions to $99 per year. This is a great deal if you are planning to develop Mac OSX applications! It took me about five minutes to purchase my own subscription.