Two Thirds of New Mobile Buyers Now Opting For Smartphones

By on 2012/07/13

Recent sales figures from Nielsen group reports that 2 out of 3 Americans who acquired a new mobile phone in the last three months chose a smartphone instead of a feature phone.

Windows Phone seems to be stuck at 1.3 percent (versus 2.9 percent represented by the old Windows Mobile-renamed-Phone), which really makes you wonder if there is place at all for this “third eco system.”

Read: Two Thirds of New Mobile Buyers Now Opting For Smartphones (nielsen.com)

Worth reading is also the follow-up from Asymco, including comScore statistics in the chart (asymco.com)

About Johan Sanneblad

Johan works as a consultant manager and mobile trend analyst at the Swedish IT consultancy company HiQ. Some of the companies Johan have worked with include Ericsson, Palm, Saab, SJ, Skype, Sony Ericsson, Sony Online Entertainment, Telia, Volvo Cars, Volvo Group and Volvo IT. Dr Johan Sanneblad has a Ph. D in Applied IT and has a background as an entrepreneur, where he created, marketed and sold the game development platform GapiDraw through his own company Develant Technologies AB. Opinions and statements expressed on this page do not represent HiQ.
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