Today, Microsoft launched the next phase of an ongoing, long-term Windows marketing effort, with the tagline “Life Without Walls”. A key part of the brand initiative are new television and online commercials called “I’m a PC”.
From
microsoft.com
When I
first read about these new commercials from Microsoft I thought they were a joke. But it appears that they are not. To quote John Gruber:
Pathetic. So sad. This campaign (which is utterly unconnected to the Seinfeld spots) might as well be titled “Please stop making fun of Windows, Apple.”
From
daringfireball.net
I have to agree. If I hadn’t already switched to a Mac long ago, I most probably would have at least reconsidered it after watching these commercials. You can
view both videos over at gizmodo in YouTube format.

“I’m a PC and I sell fish”
I was making some changes this week in Control Panel and my machine and could hardly believe my eyes when I saw that new entry at the bottom – Apple’s MobileMe. Where the hell did that come from?
From
MobileMe sneaks in to Vista
Apparently Apple now installs the MobileMe control panel with every iTunes and Safari installation on PC computers. I had to check it out on my PC as well, and yes there it was. For me personally it is not a big issue since I use MobileMe and can now keep my Safari bookmarks in sync between my PC and my Mac, but for all others that are even reluctant on installing iTunes in the first place it might put them off big time.
The Portable Document Format (PDF), undeniably one of the most commonly used formats for electronic documents, is now accessible as an ISO International Standard - ISO 32000-1.
From
ISO - News - PDF format becomes ISO standard
Three days ago Adobe PDF became an official ISO standard. Now what does that mean in practice? Hopefully more competition on the PDF reader frontier, because recent community reports on Adobe Reader 9 are not so positive, to put it mildly.
Here are some Adobe Reader 9 experiences worth reading:
For starters, version 8 was a 22 MB download. Version 9 is a mere 33 MB — a whole major version up, and not even twice as big. The default download includes a 19 MB eBay Desktop program, for all your “faster searching, smarter bidding” needs. So tempting … but I opted out.
From
microBlog
Decompressing is powered by who? Why do I care? Ads on the installer?
From
Gus Mueller’s weblog