“The [Guild Wars 2] community team took to Reddit to provide an example to the community of how these supposed unfair bans were far from the truth. It was after seeing the positive reaction to this interactions between developer and community that ArenaNet realized that a full post on Reddit may be the best way to deal with the issue.
As part of the full post, the team responded to angry players who believed they had been banned for no good reason. “I would love to know what I was banned for,” says one Redditor, after which the ArenaNet representative pastes the exact crude chat which led to the ban, complete with vulgar, racist and sexist terms.”
Lots of people were banned early in the game, and lots of them went to their favorite social blogs to yell about what appeared to them as unfair treatment. What most of them didn’t know was that ArenaNet (the company behind GuildWars 2) had kept rigorous records of each ban, and posted this information publicly to anyone that was truly upset why they got banned.
Read: Guild Wars 2: This is how you do community management (gamasutra.com)